Why many offline businesses do not scale?
Consider the following example: I travel to a new country but end up looking for a haircut salon. My normal reaction would be to google for places near me and call up to book. But there are many factors which could break the chain of events. Having a digital presence merely cannot guarantee a conversion. What is required is “call to action” which will convert a casual browsing to an actual sale. But this not the run of the mill ecommerce. There are other aspects which require consideration. A few examples of how a “deep digitization” could help you solve multiple problems as a business: